From first U.S. inquiry to first U.S. revenue.
A profitable manufacturer in Mexico receives steady U.S. demand and no structure to serve it. The question isn't whether to enter — it's how to do it without breaking the home business.
The challenge
Orders from U.S. buyers arrive through distributors and word of mouth. Margins leak through freight, tariffs and informal terms. Leadership senses a bigger prize but fears the cost of getting the structure wrong.
What changes
How it plays out.
01
Diagnosis
Legal, fiscal and commercial readiness assessed before capital is committed.
02
Decision
Three paths compared — distributor, partner or own subsidiary — each with a clear capital need.
03
Deployment
Entity, compliance, banking and first hires stood up through a gated 90-day plan.
04
Delivery
First direct U.S. customers signed, with a documented playbook for the next ones.
How it works
Diagnose. Decide. Deploy. Deliver.
Step 01
Readiness diagnostic
Gap analysis across structure, tax, compliance, pricing and channel.
Step 02
Path selection
Choose the entry model with the best risk-adjusted return.
Step 03
Gated launch
Spend follows proof points, not enthusiasm.
Step 04
Handover
Local leadership trained and the playbook documented.
Straight answers.
No. This page is an illustrative scenario that shows how Daniel typically structures a U.S. market entry. Named case studies are available in conversation.
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Daniel Santos Cori · Cross-border CEO · Operator · Author