Destino USA — La guía definitiva para conquistar el mercado americano. A book by Daniel Santos Cori.

Destino

USA

Destino USA is the definitive guide for business owners, entrepreneurs and executives who want to expand into the United States strategically, profitably and without making costly mistakes.

Every year, hundreds of companies from Latin America and Europe arrive in the U.S. convinced that what worked at home will work here. Most of them get the same things wrong: the timing, the costs, the people, the rules, and the order in which things have to be done.

This book reveals what almost nobody tells you: the unwritten rules of the American market, the mistakes that destroy companies, and the strategies that produce real growth. It isn't a book of inspiration. It's the manual its author wishes he'd had before he paid for those mistakes.