Scale across Latin America without losing focus.
Latin America is not one market. Every country has its own entity rules, labor law, tax logic and buyer psychology. Daniel opens the region in the right order — and stays until it runs.
'LATAM' is a map, not a strategy.
Companies announce a Latin American expansion and then discover they have opened a dozen separate businesses. Sequencing, partners and local leadership decide who wins.
Daniel is a Chilean-born CEO who built a business in Mexico and carried it into Colombia, the United States and other markets. He knows which markets to open first, and which to leave alone.
What you get
Outcomes that show up in the numbers.
01
The right order
Which country first, which second, and which not at all — based on your economics, not a regional slide.
02
Local legitimacy
Entity, compliance, banking and government relationships established properly from day one.
03
Local leadership that sticks
A hiring and partner model that doesn't depend on one heroic country manager.
04
A repeatable playbook
Country two is faster than country one because the machine is documented.
How it works
Diagnose. Decide. Deploy. Deliver.
Step 01
Diagnose
Assess the offer, pricing power and operating model against each target country's realities.
Step 02
Decide
Sequence the region into waves with explicit entry criteria and kill criteria.
Step 03
Deploy
Set up entities, partners, people and first customers in the lead market.
Step 04
Deliver
Scale with a documented playbook, then transfer to your regional leadership.
Deliverables
- Country prioritization matrix
- Entity, tax and labor structure per market
- Partner and channel shortlist
- Regional operating model and org design
- Wave-by-wave expansion plan with gates
Ideal for
- U.S. companies with traction and a mandate to open Mexico, Colombia or Chile
- Global firms consolidating a scattered LATAM footprint
- Investors who need a credible regional operator on the ground
Straight answers.
It depends on your buyer, your pricing power and your operating model. Daniel evaluates markets against your actual economics, and Mexico and Colombia are frequently the strongest first waves for U.S. companies.
Ready to put an operator on it?
Tell Daniel about your situation. He reads every message himself and replies personally.
Daniel Santos Cori · Cross-border CEO · Operator · Author