Find the price your market already accepts.
Most companies underprice because they never audited the 40 levers that create pricing power. The Pricing Power Audit™ scores them, ranks the highest-leverage ones and estimates the upside.
Price is the fastest lever — and the least examined.
A small improvement in price drops almost entirely to profit. Yet pricing decisions are often made on cost-plus habits and competitor glances.
What you get
Outcomes that show up in the numbers.
01
A Pricing Power Score
Your position across 40 mechanisms, scored 0–100.
02
Highest-leverage moves
The few mechanisms where effort converts to price fastest.
03
Estimated upside
A grounded estimate of what the market will bear.
04
Investor-grade evidence
Pricing power is a core diligence question — now answered with data.
How it works
Diagnose. Decide. Deploy. Deliver.
Step 01
Audit
Score the company against the 40-mechanism framework using evidence.
Step 02
Rank
Identify highest-leverage mechanisms for your market and stage.
Step 03
Estimate
Quantify the upside range and the risks.
Step 04
Plan
Fold the moves into the 90-day gated blueprint.
Straight answers.
A proprietary framework covering the structural, behavioral and positional drivers of pricing power. Details are shared inside engagements.
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Daniel Santos Cori · Cross-border CEO · Operator · Author