New Products & Marketing, run by an operator.
Brand development, joint ventures and go-to-market for products entering a new country or category. Delivered with the U.S. Foreign Trade Institute network and led on the ground by Daniel Santos Cori.
What you get
Outcomes that show up in the numbers.
01
Brand development and positioning
Scoped to your company's stage and target market, with measurable milestones instead of open-ended retainers.
02
Joint ventures and distribution partners
Scoped to your company's stage and target market, with measurable milestones instead of open-ended retainers.
03
Market-entry marketing strategy
Scoped to your company's stage and target market, with measurable milestones instead of open-ended retainers.
How it works
Diagnose. Decide. Deploy. Deliver.
Step 01
Diagnose
Understand where your company stands in new products & marketing and what is actually blocking progress.
Step 02
Decide
Choose the path with the best risk-adjusted return and the proof points that gate each step.
Step 03
Deploy
Mobilize partners, regulators, people and capital through the USFTI network.
Step 04
Deliver
Stay in the operating seat until results are visible, then hand over a working system.
Straight answers.
It accelerates branding and market entry for new products through brand development, joint ventures and tailored go-to-market strategy.
Keep exploring
Ready to put an operator on it?
Tell Daniel about your situation. He reads every message himself and replies personally.
Daniel Santos Cori · Cross-border CEO · Operator · Author